With so much information on the web about Internet marketing, it is difficult to identify the best approach. Below is a discussion of timing issues to be aware of.
The Internet is used 24 hours a day, 7 days a week, but time is still important
There are a dozen information on web marketing. Reports and studies often find things that we all already know if we use our common sense. In general, more people use the Internet to find services and products, the volume of sales increases year after year, and people are concerned about identity theft. Wow, what a surprise. Let’s take a look at the topic that you can really take advantage of.
Although the Internet is available and used 24 hours a day, 365 days a year, shopping trends do not span this vast period of time. Instead, they are specific to particular times of the week and of the year. In general, people are much more likely to perform at a site during the work week and during business hours. When they search for something during this period, they are already motivated to buy. On weekends or holidays, sales conversion rates will drop as people are more likely to waste time browsing the internet.
So how can you use this information to your advantage? Communications with your customers should be designed to occur during the week, preferably Monday or Tuesday. Your marketing materials should also be geared towards offering incentives for limited periods of time, usually a day or two Monday through Thursday. Finally, you should send out email newsletters on Monday nights, so your prospects can read them when they get to work on Tuesday morning. Monday’s annoyance should be over, making them more responsive. These guidelines apply throughout the year with one exception.
The Internet Christmas season runs from the beginning of November to the end of the third week of December. If you sell products or services that can be tied to the holiday season, you can’t help but create a package during this time. Potential customers are highly motivated to buy and you have to stand in front of them. Email communication should be sent every three days starting in early November. The first Monday after Thanksgiving weekend is a great online sales day. From that point on, you need to send different email communications to prospects and former customers on a daily basis. This is your golden moment, so stand in front of your clients.
There are billions of different aspects of internet marketing that are discussed and discussed on a daily basis. Be mindful of time constraints and you will see an upward trend in your income.